The strategy that got us to profitability and kept us small

I thought purple ocean was the holy grail of bootstrapping, it also turned out to be my biggest blindspot.

Apr 8 • Melissa Kwan

21

6

7

March 2026

This month's good stuff

The power to create our own reality.

Mar 31 • Melissa Kwan

2

1

How to say no to discounts

A template for saying no to anyone who asks you for a discount.

Mar 24 • Melissa Kwan

12

4

3

The power of reframing your business

How redefining our business changed the problem we're solving.

Mar 17 • Melissa Kwan

12

2

2

Find something worth suffering for

You don’t need to do what you love, but find something worth suffering for.

Mar 10 • Melissa Kwan

10

7

2

7 reasons why self-service SaaS is the hardest thing I've ever built

Self-service SaaS is the hardest thing I've ever built. The lifestyle? 10x more rewarding than sales-led.

Mar 3 • Melissa Kwan

17

3

3

February 2026

This month's good stuff

When to give up and when to stay.

Feb 27

4

The journey founders forget they're on

This is it. Nothing happens next. Don’t miss it.

Feb 24 • Melissa Kwan

12

7

5

You can’t vibe code a business

A product is not a business.

Feb 17 • Melissa Kwan

22

13

3

Equity is like toothpaste

A stranger asked for equity in my startup after a one hour meeting.

Feb 10 • Melissa Kwan

12

11

3

Bootstrapped 13 years to exit: A true founder story

Why a "boring" founder exit is the extraordinary outcome most of us should be chasing.

Feb 3 • Melissa Kwan

21

10

6

January 2026

This month's good stuff

How badly do you want to win? What are you doing this for?

Jan 30

8

1