Well done, Melissa! Starting from the benefit, instead of the product qualities, is a huge change of selling what you do in order to make it "more interesting" to your prospects, no matter if they are single professionals or enterprises.
As I wrote in the past in a comment to one of your articles, I believe the red/purple/blue ocean just need different strategy and copy each, because the background context of these people is just different, and so should be the way you sell them your solution - starting from a problem that's painful to them.
I believe you're on the right way to make things work differently (better) for your company.
Well done, Melissa! Starting from the benefit, instead of the product qualities, is a huge change of selling what you do in order to make it "more interesting" to your prospects, no matter if they are single professionals or enterprises.
As I wrote in the past in a comment to one of your articles, I believe the red/purple/blue ocean just need different strategy and copy each, because the background context of these people is just different, and so should be the way you sell them your solution - starting from a problem that's painful to them.
I believe you're on the right way to make things work differently (better) for your company.
Love this Melissa!
Live has limits, revenue talks loudest. Keep crushing it. I’m learning lots from you.
Congrats! I remember on your podcast you talked about moving away from enterprise sales - what got you back into that room?