A great read. As someone going through this exact motion with a very sales-led SaaS to just launching our first self-service one, I feel all of this. Weirdly, cold outreach felt less vulnerable than then the marketing we now do for our self-service product. It’s a constant game of change, whereas our flows for our sales-led SaaS still mostly work from 3 years ago when we launched. Thanks for sharing - some great stuff to take away.
The 10x harder framing is right. What doesn't get said enough is that sales-led caps at your calendar, and self-service doesn't. That's the asymmetry that makes the grind worth it.
A great read. As someone going through this exact motion with a very sales-led SaaS to just launching our first self-service one, I feel all of this. Weirdly, cold outreach felt less vulnerable than then the marketing we now do for our self-service product. It’s a constant game of change, whereas our flows for our sales-led SaaS still mostly work from 3 years ago when we launched. Thanks for sharing - some great stuff to take away.
Thanks for taking the time to read this, Nik!
The 10x harder framing is right. What doesn't get said enough is that sales-led caps at your calendar, and self-service doesn't. That's the asymmetry that makes the grind worth it.