You have to give yourself kudos, Melissa. Startup life is a roller coaster. And I feel you're on the right track with eWebinar. It's so much more efficient to host a webinar instead of having more sales calls. 70% attendance is insane but I see why - some of your customers are using it as an onboarding and training, not always as a sales and acquisition mechanism.
Hey Melissa, i could totally relate to the "empty rooms, the endless efforts but nothing to show at the end of it " loops of startup life! Those who persist when nothing is certain have my utmost respect. Start ups aren't really for the faint hearted. Thanks for sharing! :)
There’s something very founder (and familiar) about spending years looking for the ICP and eventually discovering you were the ICP when you designed the bloody thing.
The quiet killer here is that every metric in the building is computed on the people who showed up, so the system is structurally incapable of counting its own biggest cost. Attendance as a percentage of registrants is not just a flattering number, it defines the denominator to exclude the loss: the 5,960 were gone before the math even started. Your line that a full calendar looks like the job going well is the whole thing in one sentence, because busy is legible and reach is not, and a cost with no line on any report is one nobody is accountable for, which is exactly when it grows. The reframe that breaks the ceiling is changing the denominator: stop asking how many of the people who came stayed, and start asking how many of the people who needed this ever got it.
You have to give yourself kudos, Melissa. Startup life is a roller coaster. And I feel you're on the right track with eWebinar. It's so much more efficient to host a webinar instead of having more sales calls. 70% attendance is insane but I see why - some of your customers are using it as an onboarding and training, not always as a sales and acquisition mechanism.
Thank you, Alek! Most doesn't it feels like I'm screaming into a void and trying to break down an unbreakable wall though :)
Hey Melissa, i could totally relate to the "empty rooms, the endless efforts but nothing to show at the end of it " loops of startup life! Those who persist when nothing is certain have my utmost respect. Start ups aren't really for the faint hearted. Thanks for sharing! :)
There’s something very founder (and familiar) about spending years looking for the ICP and eventually discovering you were the ICP when you designed the bloody thing.
The quiet killer here is that every metric in the building is computed on the people who showed up, so the system is structurally incapable of counting its own biggest cost. Attendance as a percentage of registrants is not just a flattering number, it defines the denominator to exclude the loss: the 5,960 were gone before the math even started. Your line that a full calendar looks like the job going well is the whole thing in one sentence, because busy is legible and reach is not, and a cost with no line on any report is one nobody is accountable for, which is exactly when it grows. The reframe that breaks the ceiling is changing the denominator: stop asking how many of the people who came stayed, and start asking how many of the people who needed this ever got it.