This is the positioning version of what I see founders do with their own public presence. They lock into a frame early — "I'm the technical founder" or "I'm the operational CEO" — and that identity determines what they say publicly, how they pitch, and who they think they're talking to. Then they wonder why the market doesn't fully get what they're building.
Your reframe, leading with the problem before introducing the solution, is exactly how the best founder narratives work too. The founders who start by showing they understand the problem better than anyone else earn the right to introduce their solution. The ones who lead with features and benefits are doing the equivalent of your purple ocean messaging: talking to people who already have context, and losing everyone else.
"The thing keeping you stuck might just be the frame you put around it", that's true for products, and it's just as true for how founders show up publicly.
Thank you for taking the time to read this and share such a thoughtful comment, Nathan! It's amazing how much of our reality we create, and that's great news because it puts us in the driver seat.
This is the positioning version of what I see founders do with their own public presence. They lock into a frame early — "I'm the technical founder" or "I'm the operational CEO" — and that identity determines what they say publicly, how they pitch, and who they think they're talking to. Then they wonder why the market doesn't fully get what they're building.
Your reframe, leading with the problem before introducing the solution, is exactly how the best founder narratives work too. The founders who start by showing they understand the problem better than anyone else earn the right to introduce their solution. The ones who lead with features and benefits are doing the equivalent of your purple ocean messaging: talking to people who already have context, and losing everyone else.
"The thing keeping you stuck might just be the frame you put around it", that's true for products, and it's just as true for how founders show up publicly.
Thank you for taking the time to read this and share such a thoughtful comment, Nathan! It's amazing how much of our reality we create, and that's great news because it puts us in the driver seat.