14 Comments
User's avatar
Morgan Jungels's avatar

This was awesome, Melissa! Thank you for sharing.😊 As a bootstrapping entrepreneur myself, I totally see the benefit in podcasting and have been thinking of guesting a lot more this year. Because to your point, it's evergreen, free, and it helps you get in front of a curated audience AND build trust and credibility quickly because you're basically leaning into the goodwill that podcast host has built up with their audience. Super valuable.

Your post answered a lot of questions for me, so thank you!

Expand full comment
Kenny - Your Freelance Friend's avatar

yes! i've been podcasting on/off since 2016; one thing I love about guest/hosting is you become so much more aware of how you speak (good/bad) lol

Expand full comment
Morgan Jungels's avatar

Haha it’s so true! But it’s the best practice!

Expand full comment
Melissa Kwan's avatar

Thank you for taking the time to read this, Morgan!

Expand full comment
Ashley Rudolph's avatar

I love this, super helpful + tactical breakdown. I have my own podcast but have been thinking about guesting more. Your insights are great!

Expand full comment
Ashley Rudolph's avatar

Coming back to share, I started using this strategy at the end of February and booked 15+ podcasts :) Recorded 10 so far.

Expand full comment
Melissa Kwan's avatar

Whoa!! That's amazing, congrats Ashley! I think you're the first person I ever shared this with who actually executed :) love the review here. Thank you for supporting my content!

Expand full comment
Ashley Rudolph's avatar

Thank you for the content!!! The playbook was so easy to follow and tweak for my own use case.

Expand full comment
Kamal Patel's avatar

Thank you for this! I really appreciate this strategy 😁

Expand full comment
Evgeny Shadchnev's avatar

Thank you! It's been on my list for quite a while: I had a hunch I shouldn't use agencies, but haven't started doing consistent outreach myself yet!

Expand full comment
Kenny - Your Freelance Friend's avatar

love this Melissa! and love the speaker notion profile.

I've got a similar one, but for the guest!

https://prairie-dryer-324.notion.site/The-Juggle-Is-Real-Podcast-Guest-Page-17e588fbad028167a113dcfda66ad6f3

huge proponent (listener, guest & host) of podcasts as well - there's something wonderful about listening and chatting over a stimulating conversation over the span of 2hrs.

Expand full comment
Nazar Hembara's avatar

Thanks for sharing this, Melissa! It’s very relevant to me as I’ve just started a podcast. Would you recommend focusing on a company-branded podcast or one that’s more personal, like a founder’s podcast? I’d love to hear your perspective!

Expand full comment
Melissa Kwan's avatar

Founders podcast, brought you to by "company". Best of both worlds

Expand full comment
Coco Sellman's avatar

Love this article. Simple, clear, and actionable!

Expand full comment