In this episode, Farzad Rashidi, Lead Innovator at Respona shares:
How to figure out whether SEO is the right acquisition channel for your business
The process of finding "opportunity" keywords
The 3-step outreach strategy to consistently earn editorial backlinks to boost rankings
Respona offers an all-in-one link building outreach software that helps companies to raise their ranking on Google by building quality backlinks to their website.
ProfitLed host, Melissa Kwan and Farzad also discusses:
What’s the outcome you’re trying to achieve with SEO?
What skills do you look for in a new hire to run backlink outreach strategy?
How often do you need to do outreach?
How much time and effort should one expect to put in before seeing results?
How viable is it for a founder with no SEO experience to learn this?
Show notes:
Find show notes of each episode on ProfitLed.fm.
Connect with our host:
Follow Melissa on LinkedIn where she shares stories & lessons from her founder journey weekly.
Connect with Melissa at melissakwan.com and subscribe to 'your founder next door', Melissa's weekly newsletter on what it's like to build a company without an abundance of resources and friends in high places.
Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.
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